Pour Smoother-er with Coors

We’ve all run into the issue of being at a party late at night wanting to be more “smooth”. Coors Light has come to the rescue and has developed the magical Vented End Can, to enhance your smoothness. Beer wise.

“This latest innovation was developed exclusively with Crown through extensive work and rigorous testing,” said Mike MacDonald, Senior Packaging Scientist for Molson Coors.

The top Canadian beer company has introduced a new Vented End can design for Coors Light and Molson Canadian, with a second opening to help with a smoother pour. To activate the “dual aperture” technology, drinkers need only turn the tab and pop it a second time, and the can will let in air for a more consistent, less heady pour.

Regardless of the science behind it..it’s pretty fun to do!