Video Premiere : ‘When It Started’ by Cubs Refrain

From The Artist :The inspiration behind the song was nostalgia of younger years, in relation to first attractions, curiosity, teenage angst and finding yourself in all that mess. The song is heard near the beginning of the album, and as such is centred lyrically around the thrilling start of the relationship between the two characters.


Erin and Jordan are Cubs Refrain, a dynamic new synthpop duo based out of Toronto.

Their latest single ‘When It Started’ highlights their abundance of musical chemistry. Gorgeous synths align with soaring hooks, creating a concoction of indie-pop perfection. The homemade combination of earnest lyricism and upfront synths create the impression that you’re sitting in the bedroom where the song was conceived. Intimate in presentation, but anthemic in scope.
‘When It Started’ comes from their debut album ‘Tell Me You Love Me’, out April 6th.

Their indie rock brand of electronica draws influence and sound from groups like CHVRCHES, Oh Wonder, M83, Stars and Metric. With sweeping melodies, driving rhythms and strong lead vocals from both members, Cubs Refrain is reimagining how indie rock and synthpop collide. Never forced, the compositions have an air of authenticity in every step. ‘When It Started’ takes their influences and contorts the sonics to fit each members personality. You’re truly getting an unfiltered version of what an original band can be. And that’s a wonderful existence.

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