5 Effective Ways to Promote a New Product or Service

When you run a business, coming up with a new product or service requires a lot of effort and time. But the work does not stop here, as launching and promoting is gnarly half of the work. Even if you end up creating the best quality product or offering the best service, it would not be able to reach customers if you don’t promote it effectively.

With so much competition out, you don’t want to miss out on opportunities that can help boost your sales. You need to choose the right marketing strategy that attracts your target audience and falls within your budget as well.

Here are some ways you can effectively promote your new product or service.

Offer a Preview

You can offer an exclusive preview to your loyal customers. Since they have been buying your previous products and services, they would love to try your new products and promote them to their networks. You can offer the preview in the form of a private, in-person, or online tour. You can even invite some of your customers to test out the product and give feedback.

These offer a great customer engagement strategy and show how much you value your customers. Maximum customer engagement is essential for any successful marketing strategy.

Make it Part of a Special Deal

Instead of directly announcing the launch of your new product, you can introduce it as part of a special introductory deal. You can offer it at a discounted price or as part of a reduced-rate bundle. Another great way to attract the attention of your audience is to offer the new product in a buy one gets one free deal.

You can even offer a voucher or coupon with every purchase so that customers can try out the new product. Make sure that you emphasize that the promotion won’t last forever. It helps customers rush towards buying it.

Promote it on Your Voicemail Greeting

You can use your business voicemail greetings to promote a new product or service. When sending a voicemail, your initial goal should be to secure a follow-up conversation with them. So, for this, you need to demonstrate how your products can help the customers instead of delving into the features.

Get professional greeting for voicemail customized according to your product and business needs. Get a clear voicemail statement that will catch their attention and entice them to learn more about your product.

Use Google My Business Account

If you have a Google My Business account, you can use it to promote and introduce your new product or service. Post about your new offerings by clicking on the icon “What’s new” post. Since posts on Google My Business expire after a week, you need to repost them.

Whatever method you choose to post on your Google account, make sure to add an image and a call-to-action option. It will help potential customers reach your website or product information.

Social Media Contest

Now more people refer to social media sites when they need to look for products and services. You can use your social media platforms to connect with customers and attract more people to your business. One way to promote your new product is to offer a giveaway on Facebook or Instagram. As for the winner, you can offer them the new product for free or at a discounted rate.

Announce the promotion to all your marketing channels and not only to a single platform. This includes email newsletters, a website, social media channels, and paid ads.


About author

Live in Limbo covers Concerts, Music, Film, Gaming and Sports. LiL leads the independent pop-culture and entertainment media coverage in Toronto. Established in 2009, LiL is now one of the best Canadian online publications focused on delivering reviews and news that ignites our passions to the world.