Video Premiere: “Won’t Give Up” – Erin Hunt

Brave New World is the uncommonly rich, joyous and exhilarating second album from Toronto singer/songwriter Erin Hunt that defies categorization while freely exploring the deepest yearnings of the human condition. A profoundly musical record built for headphone listening – to sit back, fire up a fatty and disappear into – but also perfect to blast over speakers, to groove to, until the music stops you in your tracks.

The album closer (and fourth single), “Won’t Give Up” is perhaps Erin and her band at its most dynamic and explosive – underpinning the lyric of resilience and faith – then perfectly matching the powerful, insistent refrain that typifies the spirit and drive and exuberance of the whole record: “We don’t give up, we don’t give up, we don’t give up.”

Artist Statement: This was probably the most difficult song I’ve ever written. I was so intent on trying to fit it into a typical pop arrangement, but the song just refused to go there. Eventually, I gave up trying to control it and allowed the song to be what it is: more of a classical music arrangement where it has ‘movements’ instead of verse/chorus/verse/chorus.

In writing this song, I was reminded of a common theme we often see throughout life – that trying to control things and rail against them to the point of frustration is an exercise in futility. When we instead listen and allow our inner guidance to speak, the results can be more unique and exciting than we’d ever imagined…

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