Snail Mail Releases ‘My Maker’

Snail Mail — the project of Lindsey Jordan — recently announced her highly anticipated third album, Ricochet, due out March 27 on Matador Records.

Today she returns with a new single and music video for “My Maker,” which was co-produced by Jordan, alongside Aron Kobayashi Ritch (Momma). The single-take hot air balloon music video echoes lyrics about flying a plane to heaven, drinking at the airport bar, and contemplating life and death.
Jordan’s voice soars over spaced-out mellotron swirls and the metric strum of an acoustic guitar.

Lindsey Jordan on “My Maker”:

“My Maker” was the lyrical jumping off point of the record, the anchor that helped me build the rest of the album around it. I kept thinking about the line “it’s just sky,” which obviously meant we had to make a video in a hot air balloon. It took six canceled rides for that to happen, but we finally got up there. I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands.

Prior to “My Maker,” Jordan also shared the album’s first single, “Dead End,” a standout that mourns the simplicity of a suburban adolescence, of parking in a cul-de-sac and smoking with friends. Sonically the song pairs a wall of grunge-gaze textures with a piercing lead guitar riff for which The New York Times praised its “grungy, thickly layered guitars and leaping melody lines.”

Jordan will soon head out on a major North American tour this spring, which will touch down in Toronto (April 13th) and Vancouver (May 9th).