SNOOP DOGG SHARES “STOP COUNTING MY POCCETS” AHEAD OF NEW ALBUM ’10 TIL’ MIDNIGHT

Legendary West Coast icon and Death Row Records owner Snoop Dogg has released “Stop Counting My Poccets,” the new single from his highly anticipated upcoming album 10 Til’ Midnight, arriving April 10th. Pre-save here. The release is accompanied by a cinematic short film that brings the album’s bold West Coast gangster energy to life.

“Stop Counting My Poccets” is a tight, minute-and-a-half G-Funk record that finds Snoop in his bag, blending slick talk with his signature West Coast bounce. It hits like a shoulder check, direct and unapologetic, as he flexes his wins and shuts down anyone watching his pockets. With nods to his empire across Death Row, film, and cannabis, the track stands as a confident statement and a reminder of his lasting influence on the culture.

The accompanying short film, directed by Luis De Pena and Yaslynn Rivera, acts as a long-form music video for the album while paying homage to classic West Coast gangster films. Shot primarily in black and white with only red and blue highlighted, the film stars West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY. It follows brothers Ru Little and Do Wrong, both played by Snoop, who represent different paths and backgrounds as they navigate a high-stakes heist that goes wrong.

Infused with the unmistakable spirit of West Coast hip-hop, 10 Til’ Midnight finds Snoop Dogg fully confident and standing in his power, letting the music do all the talking. The album features Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, with production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself. On April 10th, listeners can expect hard-hitting, braggadocious verses alongside laid-back, cruise-ready grooves, capturing the essence of Snoop’s signature sound and the enduring energy of West Coast hip-hop.

10 Til’ Midnight is a soundtrack for reflection and growth, a space to pause, make choices, and keep moving forward. “We’re all standing right there every night, ten minutes away from who we’re gonna be next,” Snoop says, framing the album as a personal and universal statement on ambition, self-determination, and constant progress.