Butcher Babies Unveil “Sincerity” Music Video

Photo credit: Jesse Shepherd

Following the launch of their stirring new single “Sincerity”, Butcher Babies share a must-watch music video for the imitable track. Directed by the powerhouse duo Heidi Shepherd and Henry Flury, this raw, unrelenting one-take video rips through the shadowed streets of London. A visual that captivates the city’s gritty chaos which mirrors the intensity of a metal riff that only Butcher Babies can materialize.

A force in metal for decades, Butcher Babies is embarking on their latest chapter with the release of “Sincerity”, a track rooted in wishful thinking. The lyrics dive into trusting someone to be delicate with your feelings, but rather having used those emotions to feed their own ego and benefit. Butcher Babies continues to evolve, pushing boundaries and challenging the norms of the hard rock genre.

Though a release date has yet to be confirmed, there are more plans for new music. Future releases will be available via Judge & Jury Records, a powerhouse record label and production company founded by multi-platinum producer Howard Benson (My Chemical Romance, Seether, Skillet, Of Mice & Men) and Neil Sanderson of Three Days Grace. The instrumentation was meticulously crafted by Benson and Sanderson at West Valley Recording Studios, Benson’s studio in Woodland Hills.