Dry Cleaning Share Their “Joy”

Secret Love, the third album from London outfit Dry Cleaning, is finally out now. The band recently shared their music video for their latest single ‘Joy.’

With lyrics initially pieced together from adverts in Virginia Tech University’s History of Food and Drink archive, ‘Joy’ serves as a compassionate coach to those in desperate need of positivity and kindness. Like Stumpwork swansong ‘Icebergs’, it’s an optimistic sign-off for Secret Love with the parting words, “Don’t give up on being sweet.”

“Recently I’ve felt pessimistic about the world. The influence of what they call “the manosphere”, the genocide against Palestinians continuing despite huge protests, the rise of the racist Reform party in the UK, the promotion of AI in art and music. I wanted to try and stoke my drive to stay positive and spread softness and compassion. The wishes in the song have a naive quality.”
Florence Shaw

‘Joy’ is accompanied by BULLYACHE-choreographed visualiser starring the band’s very own Tom Dowse He explains, “We were looking to get away from the longer form, narrative and impressionistic confines of a typical music video and give ourselves, friends and fans a way to respond to the music in a more expressive way that feels personal.