Avatar Show Their “Death And Glitz” in New Video

Photo Credit: Johan Carlén 

The heavy metal visionaries collectively known as AVATAR — vocalist Johannes Eckerström, guitarists Jonas Jarlsby and Tim Öhrström, bassist Henrik Sandelin, and drummer John Alfredsson — previously announced the thoroughly fitting October 31 release of their latest masterwork Don’t Go in the Forest and have now given fans another sneak peek at the album with their new single ‘Death and Glitz‘.

Eckerström states, “:Death and Glitz’ is a song about perversion and detachment. A homeless, young runaway collapses and dies on a dancefloor. The crime scene tape becomes a red velvet rope. The investigator’s camera flashes like paparazzi on the red carpet. We love her for dying. Now, she’s perfect. Obedient. Anything you want.”

He continues. “The true crime genre is as sick as the sickest goregrind band you’ve ever heard. Its popularity and the form in which it’s being consumed, as a choice between Mickey Mouse and hospital dramas, reveals a darkness. The best ones are when it’s someone young and attractive. A couple goes hiking. Only the man returns. What do we project on this very real person’s very real tragedy? Do we see ourselves, with a strange envy for being so desired? Do we see a canvas on which we can paint the perfect future, if we were there to make it right? Do we completely dehumanize the victim and those who lost her, obsessed with the puzzle? No matter the reason, it is clear that no one is more obedient than the dead. People simply like it when death has a nice rack.”