Live Nation Canada announces RBC as naming rights partner for Toronto’s waterfront amphitheatre

Today, Live Nation Canada and RBC announced a multi-year partnership to reimagine the beloved amphitheatre at Toronto’s waterfront. The venue will be renamed RBC Amphitheatre effective immediately and will transform into an expanded year-round venue by 2030.

“As a champion of the music industry across Canada, RBC is an incredible partner for us,” said Michael Rapino, President and Chief Executive Officer, Live Nation Entertainment. “The redevelopment of RBC Amphitheatre, formerly Budweiser Stage, strengthens Toronto’s position as a global entertainment hub and a must-play city for artists who are touring. With these changes, RBC Amphitheatre will become a world-class venue with unmatched acoustics, fan-friendly design and elevated hospitality experiences.”

Live music is a strong engine of growth for the Canadian economy, generating almost $11 billion in GDP, supporting over 100,000 jobs and attracting 20 million visitors to shows each year. Following its transformation into a year-round venue with enhanced indoor and outdoor capabilities, RBC Amphitheatre is set to significantly increase its show count, hosting more than 1.5 million fans annually.

“Canada exports incredible musical talent to the world and that starts with the artists and fans who make our live music scene thrive,” said Dave McKay, President and Chief Executive Officer, RBC. “With this partnership, RBC Amphitheatre will attract even more top performers to this beloved venue and bring fans exceptional new music and entertainment experiences. We’re also proud to invest in a live music destination that will create hundreds of new jobs, draw in thousands more visitors and help boost local businesses across the region.”

Inspired by fan feedback, the reimagined venue will offer an enhanced live music experience while preserving the elements that make it an iconic part of Toronto’s cultural landscape. A new pedestrian bridge will improve access and ease crowd flow, while upgraded amenities include an increased number of places to purchase food and beverage onsite, upgraded hospitality areas and a new lookout deck with elevator access to the lawn. Fan-favourite features, like the open-lawn seating and stunning city skyline views, will remain central to the venue’s identity.

Through its RBCxMusic platform, RBC Amphitheatre extends the bank’s long-standing support of music—from emerging artists to homegrown stars to global icons. Attendees will also be able to enjoy RBC fan activation spaces, including opportunities for ticket upgrades and giveaways.

In addition to RBC’s unique Concert Cash® offer, RBC and Live Nation also announced that in 2026, Avion Rewards members will be able to use their Avion points to pay for tickets to any Live Nation Canada show on Ticketmaster.ca or the Ticketmaster Canada App. Look out for more details in the months ahead.

Live Nation Canada is looking forward to its ongoing partnership with Labatt as they will continue to be the exclusive supplier of beer and canned cocktails at RBC Amphitheatre, as well as at all Live Nation venues and festivals across Canada.