Video Premiere: “Electric Lover” by Souls in Rhythm

From the artist: “funk/soul group Souls in Rhythm release their 80’s retro video for their new single Electric Lover. It’s a fun, quasi-reverse take on the 80’s teen film Weird Science. With a very human and sincere charm, the video shows a young talented robotics expert who builds a series of robots and takes them out into the world for a series of misadventures. Enjoy! “

Calgary-based Souls in Rhythm (a.k.a. SiR) unveil their super rad 80’s tinged video for their latest single, the incredible funky, Electric Lover.

The video follows the misadventures of a young robotics expert who makes a series of robots and takes them out into the world. It’s a fun bit of a homage (with a reverse twist) to the classic teen movie Weird Science

Filmed by rising indie production house Numera Films, the video was shot in a roller-cade, ice cream shop and also has a cameo by a stunning ’59 Cadillac.  

The song itself, is a wild ride with twists and turns through funk, soul and rock. Peaking with a blistering rock guitar solo (Vincent Bundick), the song’s lead vocals (Scott Henderson) are layered with talk-box (ala Roger Troutman), the bass (Caleb Roddick – brother of Purity Ring’s Corin Roddick) is very Rick James-esque, the synths (also Henderson) are reminiscent of Morris Day & The Time, and the groove is framed with a beat (drummer Spencer Cheyne) that would make Prince squeal and spin. 

Produced by the band themselves, the mix was handled by their drummer Spencer Cheyne, who was the producer and mix engineer behind all of Jocelyn Alice’s hits (including her smash, Jackpot).

Souls in Rhythm has a storied history in Canada with many accolades for their songwriting and live show. They’ve toured much of the nation and have opened for several prominent artists such as American hip-hop icon Common, and R&B super-group Boyz II Men, to name just a couple.  

SiR takes the fundamentals of classic funk and soul, and blends them with modern R&B. Rather than being impressionists of master/classic artists of the genre, SiR has a modern sound and seeks to innovate and modernize a musical form they love. Canadian Musician Magazine elaborates; “smooth, soulful grooves, melody lines that stay in your head and polished vocals”, SiR’s music proudly pays tribute to tradition, while at the same time expanding boundaries.  

Having spent the last two years writing and recording, SiR has a wealth of new material teed up for release. They are beyond excited to release several new funk and soul songs beginning with Electric Lover!  You can find their music on all digital platforms and keep up with them on all social media or at soulsinrhythm.com 

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