illuminati hotties, the project from musical mastermind and GRAMMY winning producer and engineer Sarah Tudzin is releasing the title track from her new album POWER, to be released on Hopeless Records on August 23rd.
“‘Power’ is a reckoning with mortality,” Sarah says of the track. “It was the song I avoided writing every time I sat down with a guitar until it finally fell out of me. In it I’m asking over and over, how am I supposed to participate in earthly existence after the passing of my mom, who so selflessly gave me her confidence, who instilled my power? There is no answer, and there is no sign.”
Power is not a grief record. It is not a love record, either. Instead, it is a real-life record, a reflection of all the things Tudzin has endured or enjoyed during the too-long span since Illuminati Hotties’ wonderfully infectious last batch. Sadness, joy, and the busyness of modern existence are all bound into these 13 songs, characters and circumstances sometimes exaggerated not just for effect but to offer a modest buffer between Tudzin’s world and those inside of her words.
“Power” follows “Didn’t” featuring Cavetown in early June along with her demand as a producer and engineer. She’s worked across records from boygenius, Weyes Blood, Speedy Ortiz, Cloud Nothings, and more, winning GRAMMY’s carving out a name one of the most exciting new talents on the scene.
