Lamb of God have released “Parasocial Christ”, a relentless three-minute assault that once again pairs the Richmond metal titans with longtime producer Josh Wilbur. The standalone single follows “Sepsis,” which has dominated the U.S. metal charts for the past two weeks.
The song arrives alongside a stark, desaturated video directed by Jon Vulpine, whose unsettling visual style mirrors the track’s intensity as it captures a man’s descent into madness.
“The Information Age has birthed the attention economy, an industry worth hundreds of billions of dollars anchored in keeping eyeballs firmly glued to screens, thus generating ad revenue. Every second spent clicking and scrolling through the trivial and/or sordid details of other people’s lives, people that you will most likely never meet- celebrities, politicians, influencers- is another dollar in some already obscenely wealthy tech bro’s wallet,” Randy Blythe shares about the themes behind the track. “You are a product, and you are being sold in a marketplace you have no share in. The irony of you reading this some social media platform or music news aggregator site is not lost on me; nevertheless I hope this song might make you consider who and what you give your attention to. Fuck the clickbait, put down the phone, go live your life- it’s waiting for you out in what’s left of the real world.”
