Photo Credit: Dove Shore
Rock outfit Daughtry fights for the heart and soul lost to an AI-run world in the epic visual for their new single, “Artificial.” Releasing their first original material in over two years, the new Big Machine Records signees usher in a fresh sonic era as frontman Chris Daughtry faces down a cyborg clone against a backdrop of crumbling cities and raining fire. Their most ambitious project to date, the cinematic music video spins a cautionary tale about the dangers of a planet overrun by artificial intelligence, a narrative that feels even more timely as artist unions fight for fair pay and protections from AI interference.
