“Cold” video, directed by Jack Underkofler and Blackwolf Imaging
Dead Poet Society release their third album, Monarch, on Oct. 2 via Spinefarm Records. The announcement arrives with the towering new single, “Cold”, and an accompanying video directed by the band’s own Jack Underkofler, with Blackwolf Imaging.
“People today are constantly performing for one another, competing for a place in social hierarchy,” drummer Will Goodroad shares. “We slowly reshape ourselves, cutting away parts of who we are to gain acceptance and validation. Over time, we lose touch with our passions, forget why we do what we do, and stop recognizing who we really are – or what we truly believe, if anything at all. ‘Cold’ is about recognizing that reality and choosing to indulge in it anyway.”
“Cold” follows the release of “Roach” and “Sinner Systems,” two tracks that offered an early glimpse of Monarch’s balance of weight, melody, and emotional intensity. The new music has drawn swift praise, with Revolver calling it “tense and knotted with danceable dread,” Kerrang! describing the songs as “seething,” and Consequence hailing the tracks as a “glorious success.”
