The gambling industry is undoubtedly one of the most profitable and successful. Statistics show that the global gambling market size reached a record of $702.45 billion in 2023. It has always been and remains a surprisingly competitive environment, where many market members compete to expand their client bases and attract new customers. They often do not work in the most favorable legislative requirements, where they must comply with local gambling laws of every jurisdiction.
No wonder, the industry has always invested a lot of money in exploring marketing strategies, studying the cultural peculiarities of the audience and methods of passive influence on people.
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Creating the Feeling of Uncertainty
As you know, casino games are divided into random games and those where you can use your skills to improve your chances of success. No matter where you play, it is a universal concept: at online casino sites with immediate payouts or land-based venues in Monaco. However, there is no game where you can be 100% sure of the outcome.
For example, you cannot know whether you will win the long-awaited million jackpot or receive even the minimum cash prize. In a state of expectation and uncertainty, dopamine is released in the body. This neurotransmitter is directly involved in forming pleasant sensations.
Casinos actively use this by boosting dopamine release with audiovisual incentives and a description of a potential win (a happy person on a poster, gold bars, coins, expensive cars, etc.).
Suppose a person keeps playing without understanding all the risks and does not follow the responsible gambling rules. As a result, the areas where dopamine is released change their sensitivity. Over time, a body reacts differently and receives stimulation from a loss as intensely as from a win. As a result, a person is less critical about losing money and can continue to bet to the last dollar.
Giving Bad Advice
Most casino games have certain basic strategies. This is a set of the most optimal (from a mathematical point of view) decisions you can make in a specific game situation. Moreover, casinos often even provide these strategies in special guides and place them on playing tables.
At the same time, dealers never offer you to use them. On the contrary, they prefer to give “wise” pieces of advice that are actually aimed at increasing the casino’s profits. For example, it can be a push to continue the game. A player who obviously does not understand the rules well (or has obvious problems with self-control) will quickly run out of money.
The last point is especially dangerous because dealers are well-versed in player psychology. They know at what moment to cheer you up with words that everything will be fine and a win must replace that failure. This is the general strategy of any casino: to create a friendly environment where you will always be greeted, offered help, amused with a nice joke, and so on.
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Free Drinks Keep Coming
One of the main rules of the responsible game is that you make decisions not under the influence of drugs or alcohol. While everything is obvious with drugs, alcohol is the ace up the sleeve used by many casinos. Often, after entering a gambling venue, you can meet waitresses who offer you free drinks.
It should create a fun atmosphere for players and a sense of their uniqueness for the casino. In fact, this is a fairly simple manipulative trick since the casino knows that under the influence of alcohol, you can make impulsive decisions. It encourages clients to continue drinking, so they rarely limit themselves to one glass of champagne.
Even if you’re a top-notch poker player, alcohol impairs your attention span. You do not react so quickly to changes at the table and the behavior of your opponents. If you tend to play RNG-based games like slots or dice, then alcohol is also not your friend.
Whereas in a sober state, you would have stopped a long time ago, alcohol stimulates you to want to keep spinning or make one more dice throw. The result in this case is always the same — loss of a larger amount of money.
Specific Atmosphere Inside the Gambling House
Casino owners understand very well the importance of the vibe their venues have. They carefully consider the design of every square meter, the location of the tables, the temperature regime, and so on. Here are some examples worth paying attention to.
- Specific colors of the floor, ceiling, gaming tables, dealers’ clothes, and so on. Often a color scheme is quite contrasting and aims at players’ disorientation and disrupts the focus of their attention.
- Lack of windows and clocks. It is another way to disorient players. Thus, they lose track of time easily and can stay in the casino for longer. Disorientation is also facilitated by a noisy atmosphere where the sounds of voices, music, the operation of slot machines, and so on are mixed.
- Multiple exits and deliberately complex planning. Casinos often have hidden exits and many transitions between halls. So, until you find the exit, you can visit several playrooms, stay there for a couple more spins, and spend more money.
- Attention to the temperature regime. Casinos adapt the internal temperature according to the weather conditions and make it as comfortable as possible. This encourages people to stay engaged for longer.
(Source: Pixabay)
Wrapping Up
When playing in a casino, you should always remember that none of them work for the loss. They offer an exciting experience on slot machines and multi-million winnings on the poker tables.
All this is decorated with a kind of friendly atmosphere, where you will always be listened to, cheered up, and offered a free drink. However, behind this screen hides a rather pragmatic goal: increasing your loyalty and trust in the casino.
In such a mood you can easily spend big sums and do it even with pleasure! So, it is important to always stick to responsible gambling rules and understand when to stop.