Rita Ora unveils her brand-new single “All Natural” – a sultry, electro-pop gem produced by GRAMMY-winning auteur Joel Little (Gracie Abrams, Lorde, Sam Smith, Taylor Swift).
“All Natural” is a smouldering, seductive cut that explores transformation and self-discovery. The track sees Rita stripping back to embrace her femininity in its most unguarded form, her vocals weaving through glassy synths and shadowy beats before crystallising into a confident reflection of strength and sensuality.
Rita says: “‘All Natural’ is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows. Working with Joel was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.”
The accompanying music video, directed by Academy Award winning filmmaker Taika Waititi, arrives the same day. Shot in a cavernous, dimly lit studio, the visuals see Rita dancing beneath vast overhead lights, gliding through rippling water, and moving between mirrored reflections. The result is a striking exploration of identity and duality – celebrating transformation, empowerment, and the beauty of being unapologetically yourself.
